The Ideal Protein Protocol is a low fat, low carbohydrate (sugar) weight loss plan that burns body fat, but supports muscle mass. Why is that important? Muscle burns calories. You must retain muscle mass so you can burn the adequate amount of calories once you return to familiar eating habits. Other dieting options cause you to burn muscle along with fat. The result...most dieters will regain the weight they lost...but Ideal Protein isn’t like other diet plans.
As the name implies, the Ideal Protein weight loss protocol relies on augmenting your diet with high quality protein to aid in your weight loss. Protein supports muscle mass and unlike carbohydrates (sugar) and fats, also satisfies the human appetite. Therefore, all of Ideal Protein’s food products contain an average of 15+ grams of protein to assist your muscle retention while you shed your excess pounds. Additionally, you will receive a smarter lifestyle education from your personal weight loss coach. The purpose of this education is to assist you in making better, sustainable eating choices after dieting.